The Merge Point The Merge Point is a public relations and marketing communications firm that provides a full range of research, consulting, creative thinking, and management services to introduce businesses, organizations and consumers into the multicultural, urban, and ethnic markets, and new age segments. Founder + Managing Director Araminta Romero, born and raised in Mexico, received her Industrial Engineer degree from ITESM Campus Queretaro, a prestigious university recognized by the International Accreditation Board for Engineering and Technology (ABET), in 2002, and her Master's in Marketing in 2004. From 2002 to 2005, Araminta worked for Tetra Pak Mexico in Production Management and Corporate Sales Administration. She moved to Boston in the summer of 2005 and worked as Traffic Manager in Hispanic News Press Inc. In 2006, she joined the Multicultural Affairs Office (MAO) team at the Massachusetts General Hospital, first affiliated hospital with Harvard Medical School, as Program Manager, where she structured MAO current initiatives and developed new programs, such as the ERAS data collection tools currently used at Mass General and Brigham and Women's Hospital. Since November of 2007, Ms. Romero manages her own marketing company, The Merge Point, and serves as committee member in numerous community projects to help promote the culturally diverse populations in New England.