Araminta Romero, born and raised in Mexico, received her Industrial Engineer
degree from ITESM Campus Queretaro, one of the most prestigious universities in
Mexico recognized by the International Accreditation Board for Engineering and
Technology (ABET), in 2002, and her Master's in Financial Engineering in 2004.
From 2002 to 2005, Araminta worked for the international company Tetra Pak
Mexico in Production Management and Corporate Sales Administration. She
moved to Boston in the summer of 2005 and worked as Traffic Manager in
Hispanic News Press Inc. In 2006, she joined the Multicultural Affairs Office (MAO)
team at the Massachusetts General Hospital, one of the most important hospitals
in United States and first affiliated with Harvard Medical School, as Program
Manager, where she structured MAO current initiatives and developed new
programs, such as the ERAS data collection tools currently used at Mass General
and Brigham and Women's Hospital. She also developed numerous
community-building initiatives and strategic marketing campaigns to promote
underrepresented minorities. Araminta was recognized by the MGH leadership
for her outstanding service to the Latino community, and for bringing David
Ortiz, Red Sox player, to serve as featured speaker in the 2007 Latino Heritage
Month celebration.
degree from ITESM Campus Queretaro, one of the most prestigious universities in
Mexico recognized by the International Accreditation Board for Engineering and
Technology (ABET), in 2002, and her Master's in Financial Engineering in 2004.
From 2002 to 2005, Araminta worked for the international company Tetra Pak
Mexico in Production Management and Corporate Sales Administration. She
moved to Boston in the summer of 2005 and worked as Traffic Manager in
Hispanic News Press Inc. In 2006, she joined the Multicultural Affairs Office (MAO)
team at the Massachusetts General Hospital, one of the most important hospitals
in United States and first affiliated with Harvard Medical School, as Program
Manager, where she structured MAO current initiatives and developed new
programs, such as the ERAS data collection tools currently used at Mass General
and Brigham and Women's Hospital. She also developed numerous
community-building initiatives and strategic marketing campaigns to promote
underrepresented minorities. Araminta was recognized by the MGH leadership
for her outstanding service to the Latino community, and for bringing David
Ortiz, Red Sox player, to serve as featured speaker in the 2007 Latino Heritage
Month celebration.
Founder & Managing Member
The Merge Point is a public relations and marketing communications firm that provides a full range
of research, consulting, creative thinking, and management services to introduce businesses,
organizations and consumers into the multicultural, urban, and ethnic markets, and new age
segments. Our fresh and unique campaigns are very effective among the growing multicultural
populations that are influencing today's market trends.
of research, consulting, creative thinking, and management services to introduce businesses,
organizations and consumers into the multicultural, urban, and ethnic markets, and new age
segments. Our fresh and unique campaigns are very effective among the growing multicultural
populations that are influencing today's market trends.
Since November of 2007, Araminta manages her own marketing company, The Merge Point, and serves as
committee member in numerous community projects to help promote the culturally diverse populations in
New England.
committee member in numerous community projects to help promote the culturally diverse populations in
New England.
WHO WE ARE
| "Dare to be different. Don't focus on the differences." |
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